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The world of web hosting is nearing saturation. There are a huge number of companies selling web hosting, both as first-party providers, and as resellers that are simply offering co-branded versions of other company’s products. These hosting companies are competing in a crowded market where there is little to differentiate most providers other than location and price.
If you want your company to stand out from the crowd then it is important that you learn how to give customers what they want. Most customers want reliable hosting that is fast enough to meet their needs, capable enough to run their chosen software, and affordable enough that they can sustain their project. This is a difficult enough package of requirements to meet, especially given that some hosting packages are offered at prices as low as $15 a year.
Putting Your Customers First
There are a few different kinds of customer in web hosting – there are some who have highly specific requirements; they need a super-high bandwidth host, one that is adult-content friendly, or one that runs a very specific configuration of sever. These customers will pay whatever price is required to meet those requirements, and they will never by your customer if you are not able to serve them.
A great example of putting your customers first is what Hostgator did throughout the last couple of years as seen in this review.
Another type of customer is the one that simply wants to throw up a blog and forget about it. This customer wants the cheapest hosting that can get the job done, and as long as you do not annoy them through regular outages, poor performance or other customer service issues, once you have attracted this customer you will have them for life – they will set up their account to auto-bill, and provide you with a steady income.
The third main type of customer is the one that wants to run a good website, and that maybe has some requirements such as a specific version of the GD image library, or a slightly higher than normal PHP Memory Limit. They want to know that the website they are running will be stable, and that they will be able to update the scripts they use on a regular basis. They don’t mind paying a little extra for stable, high performance and reliable hosting.
These customers are likely to be an easy sell for “VBulletin Hosting” or “OS Commerce Hosting” – packages that are slightly different to the ones that they normally run, and that cost slightly more, but that are updated regularly to make sure that they offer the best possible performance for that particular package.
A hosting company that puts their customers first and offers reliable, low hassle hosting that does the job for those users will get a lot of word of mouth advertising and will be in a good position to grow themselves as a prominent service provider in that particular niche. This is perhaps the best way to build up a good profit margin and a steady customer base.
The web hosting segment is getting more and more competitive, with presence of small as well as big players. The competition includes local web hosting providers to global web hosting providers like Hostgator, Godaddy, etc. And all of them provide almost same features at almost same prices. So what are the differentiators, the factors that can put 1 web hosting provider ahead of others.
First of all, It is important for a web hosting company to understand that their customer base can include naïve users or beginners as well as the experts. So, their features, interface etc. should be suitable to use for everyone.
Here are some of the points that a web hosting company should focus on:
- Use minimum jargons: Make your web hosting interface easier enough to be used by starters.
- Quick TAT for Customer Queries: Web hosting is critical for customer’s success in terms of online presence, so any issue they face should be resolved immediately.
- Keep your Knowledge Base and other Self Help articles upto date and try to include all frequent issues that customer can face. Another better way is to provide Video Tutorials and Screenshot based articles.
- If operating on global level, you have data centers at multiple locations for faster content delivery, making the hosted websites, portals and web based applications load faster at visitor’s end.
- Have good reviews on all media channels like Youtube, reddit, Facebook and more. A good example is this review of siteground who have managed to maintain good reviews like you see here:
- Keep your hardware and scripts updated
- Keep flexible package and pricing options: Freedom to upgrade/downgrade package, and monthly payment options can be a plus to attract more customers.
- Discussion Forums: Provide your customers with a platform to discuss their issues, and resolve them with each other’s help. Also, hosting provider should also strictly participate in each of the discussions to win customer confidence.
- Go Out of the Way: Sometimes your customer support have to go out of the way to resolve customer problem, and believe me it leaves an everlasting impression on customer, and he will be loyal to you forever. For example, if one of the customer is facing an issue installing a script your customer care executives can help them by doing it all by themselves through remote access, etc. Hence you have solved a big customer problem, but win his loyalty forever.
- Keep strict vigil on server activity: Keep an eye on malicious activities, spams, server loads, etc, so that you are already prepared to minimize server downtime.
- Attractive Reseller Plans: Resellers are one of the best ways to capture more market share. Target freelance web designers, application developers, etc. to resell your hosting against good commission.
- Keep Communicating: Keep in touch with your customers, asking for their feedback and how they feel about your service. Keep them informed about their renewal date, if they are running out of space or bandwidth and need to upgrade.
The idea is to just keep it focused around your customers and the technology. And you can go places with your web hosting business.
Have you ever heard of the term blogging? Blogging is the act of writing a blog. With a blog, one can express their emotions, incredibly wonderful experiences, new extreme sport they’ve just tried, new restaurant they dined in, photos they have taken randomly but seem wonderful, etc. Also it builds social relations with their readers and other bloggers.
You might be wondering how to create a blog. Over the internet, there are a lot of websites offering you to create one for free yet the most known blogging website used today is the WordPress. Since WordPress is 100% free, it can be downloaded for self-hosted installations from WordPress.org or it can also be used as a hosted service via WordPress.com.
Furthermore, you can do a lot of things with WordPress, you can insert texts or even media – pictures, videos, etc. Now, are you wondering how to insert such media? Below are easy tips to help you insert media into your account.
For you to be able to upload, manage, and insert images, and video directly from your post or page editing screen, you have to add this so-called Media button. With the Add Media button, you can easily add an image into a post or page by dragging and dropping your media files into the pop-up box. In addition, With the VideoPress upgrade, you can add video from your computer to your WordPress.com blog. Lastly, you can also use this button to create download links to documents.
Nevertheless, the following will take you step by step through the process of embedding media into your content.
Place your cursor
In order to embed media in your page or post content, you must first insert your cursor in the place in the text where you want the media to appear. By placing your cursor within your text, you can embed media inline with your content.
Click the Add Media button
Once you’ve placed your cursor on the line where you want your media to appear, click on the Add Media button to launch the media uploader interface, then select the Insert Media option from the list of actions in the left side of the media uploader window.
Add Attachment Details
The Attachment Details pane displays a small preview or icon as well as important information such as the filename, date uploaded, and dimensions in pixels for image files or length for audio/video files.
Once you have determined your embed settings, click on the Insert into post or Insert into page button at the bottom right to add the media. After the media uploader window closes, you will see themedia in the editor window.
There you have it. Now that you know how to insert media, go open your site and start blogging and uploading media.